A graphic design project can be seen as a sequence of choices — and the more conscious the choice at each stage, the better the result. Research is a tool with which you can deeply study a subject, and based on the acquired knowledge, choose among possible options and make successful and well-founded decisions.
Research is a long process, starting with an initial search for data based on brief requests, and then through audience research leads to the development and synthesis of ideas - and to the final testing of materials, processes and solutions.
Your workflows can be structured or intuitive, but research in general should be approached with an open mind. You can start with a very clear methodology that will consistently lead you from one stage to another, or you can choose a series of experiments, and based on the results, decide what the next step will be.
In any case, be open to what the research shows you. This textbook will be your guide, introducing you to basic concepts and terminology and helping you get the most out of your research. You will receive the most necessary information about various research methods, learn to define and study your target market, and make successful and competent design decisions.
The book will help you realize your own ideas by planning and structuring your work so as to get the best results and open new horizons of creativity.
