The design solutions that appear in today's society will be aimed at audiences of many different cultures and languages. But with the beginning of visual communication comes responsibility; Are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture may be offensive or even harmful in another. A color or font used in a layout may seem neutral, but its meaning always depends on culture. If designers learn to understand the global cultural context, we can avoid stereotypes and help improve mutual understanding between people.
Design Politics is a collection of visual examples from around the world. Using anthropological and sociological insights, it creates a deep understanding of contemporary visual communication. Examples relate to everyday visual communication practices online and offline: typography, images, colors, symbols and information. The book shows the importance of visual literacy when communicating across borders and cultures. She explores the cultural significance of symbols, maps, photography, typography and colors used every day.
This is a practical guide for design and communication professionals to help create more effective and responsible visual communication.
